The texture/color should be similar to that of skim milk. Anything created with nano technology will create a cloudy color. To remove the cloudiness, we could have kept the high ethanol in our former product but we felt it was important to produce an ethanol-free product. The lecithin in the RECEPT may become thick if the bottle has not been opened and/or unused for several days and you will need to shake the bottle of RECEPT to break up the possible clumpy texture caused by the lecithin adhering to the nano particles. This does not affect the quality of the product, but will help the appearance and the texture of the product.